Dômes Pharma wanted to highlight two digital assets: the ZAG diagnostic decision-support tool and the Digital Academy (a platform gathering multiple resources). The goal was to increase awareness among veterinarians, demonstrate the value of these tools, and encourage word-of-mouth.
Make digital tools feel concrete, useful, and easy to adopt—so veterinarians understand the benefits and actively talk about them.
Wolf created three double-sided A4 comic strips, each telling a short story designed to make the tools relatable and memorable. The comics were produced in both print-ready and fully digital formats for email distribution—using storytelling to turn product/platform value into clear, shareable narratives.
Comics distributed to Dômes Pharma’s customer base digitally and printed for field-force distribution. The project was referenced during the Numanima congress!
“I am very pleased with the way we work with WLC, which has now become a truly trusted partner. They have supported us on strategic issues for the company, ranging from raising awareness and engaging our international teams to formalising strategic recommendations and implementing them at a more operational level, using interactive and innovative formats that are grounded in the realities on the field. This large-scale project has already had, and continues to have, a significant impact on the company and our approach to clients – marking a clear ‘before’ and ‘after’ – as well as on the development of our business.”
Gaspard Tronel, Global Marketing Manager – Dômes Pharma
Innovation
First time producing a printed comic format; design approach involved working with an illustrator.
