Do you speak cat ?

A Gamified Interactive Video for Feline Stress-Free Visits

An interactive learning experience designed to raise awareness of feline stress during veterinary visits, easily demonstrated on an iPad by sales representatives.

What was at stake?

Develop an innovative training support that can be used in the field by sales teams while effectively conveying best practices to reduce stress in cats during veterinary consultations.

What solution did we implement?

Wolf designed an interactive and gamified video optimised for iPad use. Learners take the role of a cat owner and must make the right decisions throughout a veterinary visit to avoid stressing their cat, combining behavioural insights with immersive role-play.

Deliverables

An interactive video; Tablet-optimised learning experience

Innovation

Gamified interactive video optimized for iPad use, using role-play from the cat owner’s perspective to make feline stress-prevention behaviors concrete and memorable.

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