Animal health: Create a personalised e-learning training

Working in the animal health sector often requires frequent training of customers or employees on new procedures, new services or product innovations.

At Wolf Learning Consulting, we believe that providing effective training is fundamentally about creating a flexible and personalised educational path. To do this, start by targeting your audience, then, give them the freedom to navigate through the training path.

We will demonstrate how to achieve this during this article.

Reading time : 4min

3 questions to ask your audience to customise your e-learning training

For a tailor-made experience, knowing your audience is essential. The first question to ask when designing a digital training is – who is the learning path for?

This critical question is too often overlooked for other more attractive issues of the project such as the choice of media. For example – “Will we propose a role-playing game, a serious game or virtual reality?”.

Don’t worry, there’s always time to look into these aspects later! If there was to be only one question asked to the learners concerned, it would be about their expectations.

The tone, the pedagogical approach and the content will be different for pet store staff, veterinarians, Veterinary Specialized Auxiliary (ASV) or breeders.

Who is the typical learner for your training?

Start by defining as precisely as possible the characteristics of your typical learner. Interview your target if you can – it’s a very effective tool for creating personas. Start with demographics:

  • Is your audience more male or female?
  • What is their average age?
  • What are their cultural backgrounds?

 

Learning is a personal mechanism. Demographics will allow you to adapt your speech or illustrations and thus make your approach more engaging, and therefore more impactful.

What are your audience’s digital capabilities?

Ask yourself how comfortable your learners are with the computer as a tool and online training solutions.

  • Are they connected people, accustomed to new technologies?
  • How, where and when will the course be viewed?
  • Which hardware will be used? PC, MAC, tablet, smartphone?

 

All of these questions will allow you to adapt the shape of your educational journey, from screen resolution to the choice of design and interactions.

What are the motivations and the degree of knowledge of your audience?

It is important to refrain from unnecessarily repeating elements that your learners have acquired beforehand.

  • What is the level of knowledge assumed at the beginning of the training?
  • What are the personal motivations and goals of your learners?
  • What common mistakes does your audience make?
  • How will they implement their achievements at the end of the training course in their professional life?

 

Put yourself in the shoes of your audience to strengthen the motivational levers at work in your educational journey!

Note:

If you realise during your analysis that your training project aims to engage two very different audiences, such as veterinarians and ASVs for example, you have a couple of different options:

  • You can choose to formulate a training path with overlapping areas. Your training may be a little less personalised, but sometimes you have to deal with budgetary realities.
  • You could consider having two different projects. The training path will be more relevant, and your training will be all the more effective!

Focus on free navigation within the digital training platform

The option of free navigation for your learners is the key to personalising their experience.

Internet browsing has given the general public a need to feel free all the time. With the advent of new mobile technologies, we are now used to consuming fragmented information, available anywhere and at any time of the day. Partitioning your audience into rigid and forced navigation would be counterproductive.

Make navigation flexible and simple with clear modules. . Give your learner the feeling of being free in their learning journey!

Be free to go at your own pace

The specialisation of professions in the animal health sector leads to different demands for training. Free navigation allows specialised people to navigate directly to the most complex parts. On the other hand, your learners will appreciate having the freedom to revisit a module or to revisit a point that they have more difficulty assimilating.

E-learning has a great ability to adapt to everyone’s rhythm, enjoy it!

Be free to explore different ways of understanding

Make your learners involved in their online training – they will assimilate their new knowledge more easily. Give them challenges and let them explore the learning journey freely, looking for the right content to take on the challenge!

Solving problems will help them understand in concrete terms how training will make their lives easier or how it will help them achieve their goals. This is the best way to learn!

Be alerted to essential information

Remember that you will need to keep control over the movements of your learners within the e-learning platform. Make certain regulatory information mandatory, for example.  If you think that elements need to be acquired, alert your learners, and let them know that they may miss out on essential concepts. However, always give them a choice – they will lose motivation if they are forced to revisit concepts that have already been assimilated.

Always keep in mind the main objective of the training – the learner must acquire new knowledge, perhaps a technical understanding or become familiar with a process. You owe it to the learner to facilitate this acquisition, that’s your mission!

You now have all of the key points to customise the experience of your e-learning training in the animal health sector. You can now concentrate on  organising the modules for your training, or on the most effective way to offer your training, whether it be a presentation,  e-learning or blended-learning.

At Wolf Learning Consulting, we are a 100% specialised agency in the training of the animal health sector. We apply our own knowledge of the sector to benefit our customers.

Come and discover our agency that will accompany you in your training strategy with turnkey solutions!

Do you have a training project in the pipeline? Let’s discuss it today!

Marion Aubinais

Digital Learning Manager

Introducing Marion, a multifaceted professional weaving her experience in marketing and event planning with a passion for learning. With a background in classic literature and marketing studies, Marion’s journey took an unexpected turn during the COVID lockdown.
Embracing change as an opportunity for growth, Marion pivoted her career path, setting her sights on the emerging realm of digital learning. She enrolled at Le Bahut to refine her skills and expertise as a Digital Learning Manager.
Combining her love for animals and her thirst for knowledge, she joined Wolf Learning in 2023 to continue on her quest to provide the animal health field with compelling and transformative educational experiences.

INTERESTING FACT : She has a deep love for games, whether they’re digital or board-based. This passion
for gaming isn’t just a hobby – it reflects Marion’s approach to life and projects. Just
as in games, she tackles challenges with strategy, adaptability, and a sense of
adventure.

Alexandra Girma

Instructional Designer – Internship

Alex worked in the video games industry for more than 10 years in marketing, and then spent
another 10 years in marketing and localization agencies, focusing on sales. Dealing with various
challenges, she developed a special affinity for serious games and digital learning projects. Following
her instincts, she embarked on a one-year sandwich course with LE BAHUT and WOLF, combining her
two passions: digital technology and animal health.

INTERESTING FACT: A rider for over 25 years, Alex is also an avid pet owner. She has had numerous pets
since childhood and now shares her passion with her kids, including their dog, their 17-year-old cat,
and even stick insects!

Franck BÉTOURNÉ

Learning project leader

Since 2000, Franck has been working in the field of digital learning for digital training agencies, e-learning solution publishers, SMEs and training organisations. Innovating and improving learning experiences using digital technology is what led him to join Wolf Learning.

INTERESTING FACT : Franck has been interested in permaculture for 5 years now and he is aiming for food self-sufficiency, which is no mean feat!

GRÉGORY CASSELEUX, DVM

Docteur vétérinaire – CEO

Un mot pour résumer Grégory : la passion… La passion pour les équipes (‘’La meute », comme il aime les appeler), les clients et leurs marques, les projets, les produits, les nouvelles technologies et surtout la manière dont la formation peut être un levier de performance.

À SAVOIR : Grégory a démarré sa carrière professionnelle au contact des éleveurs de chiens et de chats et reste très attaché à ce monde de… passionnés !

Bénédicte Hivin

Chef de projet – rédaction médicale

Après une expérience de quelques années en clientèle canine, Bénédicte a passé une dizaine d’années comme vétérinaire conseil pour un site de E-commerce dans l’accompagnement digital des propriétaires d’animaux. Bénédicte a rejoint Wolf début 2022 en suivant son intuition que la communication et le partage de ses connaissances vétérinaires pouvaient contribuer à améliorer les relations entre l’humain et l’animal.

À SAVOIR : Bénédicte a un chat avec qui elle communique beaucoup, il n’est pas nécessaire de parler le même langage pour se comprendre. Tellement de choses passent par les émotions !

Charlotte Rodia, RVN

Chef de projet – rédaction médicale

Charlotte est assistante vétérinaire de formation. Elle a passé 11 ans au contact des animaux de compagnie, dans des contextes aussi variés que les petites cliniques mais également et les centres hospitaliers proposant une activité en référé. Charlotte a rejoint Wolf en janvier 2018, apportant avec elle sa grande expérience de l’industrie de la santé animale.

À SAVOIR : Charlotte est une fan des teckels et en possède deux à la maison : Minnie & Sweep.

Charlotte Annone

Chef de projet – rédaction médicale

L’identité de Charlotte est de poser des questions inhabituelles. La double passion pour la technologie et la santé animale a amené Charlotte, vétérinaire, à venir débuter sa carrière chez Wolf. Son ambition est de bouleverser le secteur de la santé animale et de stimuler l’innovation. Pour elle, l’innovation est le courage de changer.

À SAVOIR : Charlotte est un agent double travaillant pour KATS, une organisation secrète qui vise à dominer le monde. Elle perfectionne secrètement ses compétences en montage vidéo pour lancer le prochain tsunami KATS sur le Web …

Jonathan Dickens

Chef de projet – rédaction médicale

Jonathan est vétérinaire avec 5 ans d’expérience en clientèle canine. Après avoir apprécié son temps en clinique, Jonathan a décidé de passer à quelque chose de plus créatif tout en continuant à utiliser ses connaissances du secteur vétérinaire.

À SAVOIR : Jonathan adore cuisiner et peut être trouvé quelque soit la période de l’année dans son jardin près du barbecue… souvent sous un parapluie.

Guylène lefevre

Learning project officer

Issue d’une formation en journalisme, et diplômée d’un master en ingénierie des médias pour l’éducation, Guylene a travaillé pendant 8 ans dans des universités françaises, accompagnant les équipes pédagogiques dans l’usage et le développement des technologies pour l’enseignement. Elle aime découvrir de nouveaux sujets, mettre en forme ces connaissances et les transmettre à d’autres personnes.

À SAVOIR : Guylène est allergique aux chats, ce qui ne l’empêche pas de tout savoir sur le chat depuis qu’elle travaille chez Wolf.

Lynne Gornall

Chef de projet – ingénieur pédagogique

Lynne a travaillé dans le domaine de l’ingénierie de formation pendant plus de huit ans, d’abord pour les compte de la police, puis pour un constructeur automobile mondialement connu. Elle est passionnée par la santé animale et apporte désormais ses connaissances et son expérience en ingénierie pédagogique et en gestion de projets complexes, en partageant ses compétences dans l’utilisation de nombreux outils de création de contenus pédagogiques.

À SAVOIR : Lynne s’est découvert un talent, jusqu’alors caché, pour le dessin au crayon de couleur pendant le confinement, et passe maintenant son temps libre à créer des portraits d’hommes, de femmes et d’animaux.

Julie Turner

Chef de projet – ingénieur pédagogique

Julie a plus de 20 ans d’expérience dans l’ingénierie de formation dans les secteurs de la science et de la technologie, et a également une grande expérience dans la gestion de projet internationaux dans le domaine de la santé. Elle est titulaire d’un Master en ingénierie pédagogique et aime beaucoup accompagner les clients et leurs équipes pour créer les meilleures stratégies de formation possibles.

À SAVOIR : Julie possède un husky blanc appelé Farley et un chat appelé Kitty. Elle est bénévole au club canin local et, lorsqu’elle n’est pas en déplacement, elle aime tricoter et faire du crochet.

David Page

Chef d’équipe développement

David est passionné par le design, l’innovation et l’animation. Fort de 10 ans d’expérience en collaboration avec de grandes agences, telles que Australie, Wunderman et UserADgent, il apportera aussi bien son expertise en ergonomie que techniquement. C’est aussi un fin cuisinier!

À SAVOIR : Son pêché mignon, tordre Storyline!

Joanna Kurpiewska

Développeur e-learning sénior

Après avoir écrit et illustré son propre livre à l’âge de 9 ans, Joanna a su dès son plus jeune âge qu’elle avait un flair créatif et artistique ! Elle a travaillé avec la plupart des grandes agences de e-learning au Royaume-Uni et partage désormais sa créativité avec les équipes de Wolf et nos clients depuis juillet 2017. Joanna a remporté le prix « Silver Award » du meilleur développeur E-learning de l’année 2018 au Royaume-Uni.

À SAVOIR : Si Joanna n’était pas une développeuse e-learning, elle élèverait des chiens Kromfohrländer.

Miruna Basaraba

Graphiste

Avec une formation en arts visuels et une passion pour la santé animale, Miruna a rejoint Wolf pour aider à donner vie à toutes les idées audacieuses de nos concepteurs pédagogiques. Graphiste expérimentée dans le secteur de l’apprentissage en ligne, elle s’attache à améliorer l’expérience d’apprentissage des utilisateurs en intégrant de nouvelles solutions créatives et technologiques.

À SAVOIR : Miruna est une passionnée de cinéma, et elle adore relever des références à des films dans sa vie quotidienne. Sa phrase préférée : “Ça me rappelle un film”. Il y a de fortes chances qu’elle l’utilise dans toutes les conversations.

Damian summersall

Apprenti développeur d’expérience d’apprentissage

Damian est un créatif autodidacte, qui occupait auparavant un poste de support informatique interne. Il est passionné par la technologie, la créativité, la psychologie, l’apprentissage, les animaux et la recherche de solutions pour les gens, autant de sujets qui l’ont attiré chez Wolf.

À SAVOIR : Damian est fasciné par les différentes langues et cultures ; il a appris le japonais en autodidacte et a aussi des notions en suédois, coréen, français et italien.

Matthieu Cabanius

Leader – consultant en solutions de formation

Matthieu nous a rejoint pour prendre en charge le développement commercial de l’agence. Fort d’une expérience de 14 années en Santé Animale au contact des vétérinaires praticiens, d’abord en tant que Délégué Vétérinaire puis Directeur Régional, Matthieu sera votre premier contact pour définir vos projets, préciser vos objectifs pédagogiques et vous accompagner dans la définition de la solution la plus adaptée à vos besoins.

À SAVOIR : Sa devise : « Prendre du plaisir au travail ! » Alors n’hésitez pas à le contacter pour réveiller vos formations en Santé Animale !

Matthieu Cabanius

Learning solutions consultant

Matt joined Wolf to take charge of the commercial development of the agency. With 14 years of experience in Animal Health, firstly as a Sales Rep’ then Regional Director, Matthieu will be your first contact to define your project, specify your educational objectives and assist you in the definition of the solution best suited to your needs.

INTERESTING FACT : His motto: “Have fun at work! “. Do not hesitate to contact him to spice up your training in Animal Health!

Damian summersall

Learning experience developer apprentice

Damian is a self-taught creative, previously coming from an internal IT support role. He’s passionate about technology, creativity, psychology, learning, animals, and finding solutions for people, all of which drew him to Wolf.

INTERESTING FACT : Damian is fascinated by different languages and cultures; he’s self-taught in Japanese and has previously dabbled in elementary Swedish, Korean, French, and Italian.

Miruna Basaraba

Graphic designer

With a background in visual arts and a passion for animal health, Miruna joined Wolf to help bring to life all the daring ideas of our instructional designers. She is a graphic designer with experience in the e-learning industry, and her focus is on improving the learning experience for users by integrating new creative solutions and technology in the mix..

INTERESTING FACT : Miruna is a movie geek, and she loves spotting movie references in her daily life. Her favorite phrase is “This reminds me of a movie”, so chances are she will use it in every conversation.

Joanna Kurpiewska

Senior e-learning developer

After writing and illustrating her own book, aged just 9 years old, Joanna knew from a young age that she had a creative and artistic flair! She has worked with most of the successful e-learning companies across the UK and has been sharing her creativeness by building content at Wolf since July 2017. Joanna is a proud winner of the silver award for Learning developer of the year 2018.

INTERESTING FACT : If Joanna wasn’t e-learning developer she would breed Kromfohrländer dogs.

David Page

Development team leader

David is a digital creative from the 80’s. He loves everything related to design, innovation, mobile marketing and he feels a true devotion for Motion Design. He’s been working in the communication field for more than 10 years and built his strong experience in well known and awarded agencies, such as Australie, Wunderman and UserADgent participating in international projects with millions of views.

INTERESTING FACT : David’s little weakness is hacking Storyline!

Lynne Gornall

Senior learning project leader and intructional designer

Lynne has been working in the field of learning and development since 2013, initially with the police and then with one of the largest automotive companies in the world. She has a passion for animal health and brings a wealth of knowledge and experience of the full learning cycle and managing complex learning projects, as well as being skilled in the use of many authoring tools.

INTERESTING FACT : Lynne discovered a previously unknown talent for coloured-pencil drawing during the COVID-19 lockdown, and now spends her free time creating animal and human portraits.

Julie Turner

Learning solutions consultant

Julie has more than 20 years’ experience in learning and design in science and technology sectors, including managing and designing high profile global learning projects for healthcare. She has a post-graduate diploma in Instructional Technology and loves working with clients and leading production teams to create the best possible learning strategy.

INTERESTING FACT : Julie owns a white husky called Farley and a cat called Kitty. She is a volunteer trainer at her local dog club, and when not out and about she loves to knit and crochet.

Guylène lefevre

Learning project officer

Coming from a background in journalism and equipped with a master’s degree in media engineering for education; Guylene has spent 8 years in french universities supporting teaching teams to use and develop technologies for their programs. She enjoys discovering new subjects, curating content and transferring this knowledge to other people. Diving into the world of animal health has allowed Guylene to do just that.

INTERESTING FACT : Guylene is allergic to cats, which does not prevent her from knowing everything about cats from working at Wolf.

Jonathan Dickens

Learning project leader and medical writer

Jonathan is a veterinary surgeon with five years experience in small animal practice. Having enjoyed his time in clinic, Jonathan decided he wanted to make a transition to something more creative while still making use of his knowledge in the industry.

INTERESTING FACT : Jonathan loves to cook and can be found all year round in his garden by the BBQ…. often under an umbrella.

Charlotte Annone

Learning project leader and medical writer

Charlotte’s main peculiarly is to ask unusual questions. Her dual passion for technology and animal health led Charlotte, a veterinarian, to come and start her career at Wolf. Her ambition is to revolutionise the animal health sector and stimulate innovation. For her, innovation is the courage to change.

INTERESTING FACT : Charlotte is a double agent working for KATS, a secret organization who is aiming to dominate the world. She is secretly perfecting her video editing skills to launch the next KATS tsunami on the web…

Charlotte Rodia, RVN

Learning project manager and medical writer

Charlotte is a qualified, registered veterinary nurse. She spent 11 years nursing and has a wide range of experience from small animal, mixed practice, referral hospitals and emergency clinics. Charlotte made the transition to Wolf in January 2018 bringing her wealth of veterinary industry experience with her.

INTERESTING FACT : Charlotte is a Dachshund enthusiast and has 2 of her own at home, miniature dachshunds Minnie & Sweep.

Bénédicte Hivin

Learning project leader and medical writer

After a few years as veterinary surgeon in small animals practice, Bénédicte spent a decade as a veterinary consultant for an e-commerce website in the digital support of pet owners. Benedicte joined Wolf in early 2022 following her intuition that communication and sharing her veterinary knowledge could help improve the relationship between humans and animals.

INTERESTING FACT : Benedicte has a cat with whom she communicates a lot, it is not necessary to speak the same language to understand each other. So many things go through emotions!

GRÉGORY CASSELEUX, DVM

Director

A word to summarise Grégory: passion … Passion for the team (“The pack”, as he likes to call them), the customers and their brands, the projects, the products, new technologies and especially the way in “which learning can be a performance lever. 

INTERESTING FACT: Grégory started his professional career as a Veterinarian in contact with dog and cat breeders. Today he remains very close to his passion in the world of animal health.