E-learning animal health: Choosing relevant interactions

When we think about e-learning, we think interactive video, serious game, 3D simulation… All of these formats promise a fun learning experience and are often a welcome step in the design of an online training program.

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How do you choose interactions relevant to your e-learning training?

Visual and interactive animations are powerful levers for learning and efficiency in e-learning, but they come at a cost: how can you make the most of them, while maximizing on your investment?

If you keep in mind all the benefits of visuals and interactions, and always consider the user experience, you will be able to select the most relevant animations for your animal health audience.

What are the benefits of hosting an e-learning course in animal health?

Visuals, media and interactions effectively strengthen the learning process in e-learning. Making a fun and interactive training experience facilitates  memorization and motivates  the learner to get involved.

Easier to memorize

We are visual beings: our brains therefore analyze images much more efficiently than words, so use visuals to convey your messages! Well chosen, visuals capture the spirit of your audience in a direct and lasting way. You can serve your words by images, photos, videos, but also by diagrams, tables or data-visualization.

The strength of e-learning lies in the multiple possible interactions between the learner and the technology. Discovery exercises, simulations, animations, or videos are all levers of learning and memory anchoring and they allow the learner to strengthen their knowledge and acquire new notions.

You can strengthen the interactions of your training by real situations: this is what is harnessed with  blended learning. The combination of the two forms of learning helps with behavioural changes and facilitates long term enrolment.

Strengthen engagement

The addition of interactions generally improves learner engagement. Interactivity can be categorized into four; ranging from liability to total immersion.

Serious games, virtual reality and interactive quizzes force the learner to think, react and make choices. Knowing that these choices will influence the rest of their training is a quality which encourages the involvement of your audience.

The final quiz is 3:00 p.m.

The end quiz is often considered a must-have in e-learning. But a good interactive pedagogy throughout the training can sometimes mean it is not imperative.

However, it is still mandatory for some online training courses in Animal Health, for example those aimed at graduates (certificate of capacity, post-university training). For this type of program, we recommend separating evaluations from learning modules; a time for learning, then a time for assessment of their achievements.

How do you create a simple and consistent user experience?

To be effective, interactive training must provide a pleasant user experience. To do this, we recommend that you stay within the codes of classic digital marketing, dare to create a strong and harmonious graphical universe and think about the complementarity of the different media options.

Keep within the codes and standards of traditional digital marketing

As in traditional digital marketing, the user experience is key to achieving quality. So be sure to reduce the number of clicks and reduce the number of screens. The goal is not to encourage the learner to frantically click the next button!

Navigation must also be fluid. Write visible and easily understandable instructions, and make them consistent throughout.

Finally, simplify the graphics of the navigation buttons (“next,” “previous,” “submit your response”) and keep a unit on all pages. Changing them creates confusion, so use industry standard codes when they exist.

Create a strong and harmonious graphical universe

Animal Health is an area of emotion: strong graphical universes have their place. The graphical universe should strengthen the commitment of learners and help to anchor memory, not create distraction.

Be sure to always keep a coherent and harmonious universe in your training:  this includes navigation (page templates, tone, fonts or color palette), but also the visuals and media used! All of these components create your graphical universe, convey emotion and display a style. Choose yours and don’t change it!  Whether it’s solemn or humorous doesn’t matter, the important thing is to stick to it.

Don’t duplicate, think about the complementarity of the media

Each medium has its own use, duplicating information is useless and sometimes even frustrating for the learner!

For example, if you add a voice-over, rethink your text in a visual. Too often, the audio just repeats the text displayed in the module. However, each of us has our own reading rhythm and this can quickly become frustrating for the learner. It is much more effective to “undress” your screen: display keywords associated with visuals, for example, and use each medium to reinforce the other, to highlight the most important points to remember. Do not hesitate to eliminate what is not necessary.

How do you choose the most relevant e-learning animations for your Animal Health training?

Different reasons sometimes lead us to have to choose between different animations, interactions, or illustrations. So, you need to select the most useful and appropriate interactions for your audience, in order to keep a pleasant rhythm for the learner.

Keep the most useful interactions

Media (illustrations, infographics, icons, videos), have their place in digital training, provided they reinforce your messages. However, they represent a certain development budget, and it is therefore sometimes necessary to limit interactions.

In this case, think about their usefulness and contribution to the learning process. So you have to decide: if an illustration is only decorative, does it really have a place, and does it deserve the budget allocated to it?

Think about the pace of interactions

Training too full of visuals or media will not be pleasant to follow and can even be a source of frustration.

Our recommendation is to alternate interactions with animated screens, which do not need the intervention of the learner to be visualized. Your primary objective is the transmission of knowledge or know-how, so get straight to the point! A module won’t necessarily be more effective if you incorporate more interactions or visuals into it.

Make training accessible to your audience

Think of your audience,  are they comfortable enough with it to enjoy the benefits of each  interaction?

Also, adapt the interactions according to the terminal on which the module will be viewed. Consider again the user experience:  on a smartphone, for example, we generally prefer “true/false” to multiple-choice questions.

Focus your efforts on useful and relevant interactions and on a fun and harmonious user experience.  Your animations will really be at the service of learning and long-term change:  this is the key to a successful training experience!

Our pedagogy experts, passionate about the animal health sector, can accompany you in the world of e-learning and help you explore all its possibilities! Check out our portfolio,  or  contact us to find out more!

Franck BÉTOURNÉ

Learning project leader

Since 2000, Franck has been working in the field of digital learning for digital training agencies, e-learning solution publishers, SMEs and training organisations. Innovating and improving learning experiences using digital technology is what led him to join Wolf Learning.

INTERESTING FACT : Franck has been interested in permaculture for 5 years now and he is aiming for food self-sufficiency, which is no mean feat!

Matthieu Cabanius

Learning solutions consultant

Matt joined Wolf to take charge of the commercial development of the agency. With 14 years of experience in Animal Health, firstly as a Sales Rep’ then Regional Director, Matthieu will be your first contact to define your project, specify your educational objectives and assist you in the definition of the solution best suited to your needs.

INTERESTING FACT : His motto: “Have fun at work! “. Do not hesitate to contact him to spice up your training in Animal Health!

Bénédicte Hivin

Learning project leader and medical writer

After a few years as veterinary surgeon in small animals practice, Bénédicte spent a decade as a veterinary consultant for an e-commerce website in the digital support of pet owners. Benedicte joined Wolf in early 2022 following her intuition that communication and sharing her veterinary knowledge could help improve the relationship between humans and animals.

INTERESTING FACT : Benedicte has a cat with whom she communicates a lot, it is not necessary to speak the same language to understand each other. So many things go through emotions!

Charlotte Rodia, RVN

Learning project manager and medical writer

Charlotte is a qualified, registered veterinary nurse. She spent 11 years nursing and has a wide range of experience from small animal, mixed practice, referral hospitals and emergency clinics. Charlotte made the transition to Wolf in January 2018 bringing her wealth of veterinary industry experience with her.

INTERESTING FACT : Charlotte is a Dachshund enthusiast and has 2 of her own at home, miniature dachshunds Minnie & Sweep.

Charlotte Annone

Learning project leader and medical writer

Charlotte’s main peculiarly is to ask unusual questions. Her dual passion for technology and animal health led Charlotte, a veterinarian, to come and start her career at Wolf. Her ambition is to revolutionise the animal health sector and stimulate innovation. For her, innovation is the courage to change.

INTERESTING FACT : Charlotte is a double agent working for KATS, a secret organization who is aiming to dominate the world. She is secretly perfecting her video editing skills to launch the next KATS tsunami on the web…

Jonathan Dickens

Learning project leader and medical writer

Jonathan is a veterinary surgeon with five years experience in small animal practice. Having enjoyed his time in clinic, Jonathan decided he wanted to make a transition to something more creative while still making use of his knowledge in the industry.

INTERESTING FACT : Jonathan loves to cook and can be found all year round in his garden by the BBQ…. often under an umbrella.

Guylène lefevre

Learning project officer

Coming from a background in journalism and equipped with a master’s degree in media engineering for education; Guylene has spent 8 years in french universities supporting teaching teams to use and develop technologies for their programs. She enjoys discovering new subjects, curating content and transferring this knowledge to other people. Diving into the world of animal health has allowed Guylene to do just that.

INTERESTING FACT : Guylene is allergic to cats, which does not prevent her from knowing everything about cats from working at Wolf.

Julie Turner

Learning solutions consultant

Julie has more than 20 years’ experience in learning and design in science and technology sectors, including managing and designing high profile global learning projects for healthcare. She has a post-graduate diploma in Instructional Technology and loves working with clients and leading production teams to create the best possible learning strategy.

INTERESTING FACT : Julie owns a white husky called Farley and a cat called Kitty. She is a volunteer trainer at her local dog club, and when not out and about she loves to knit and crochet.

Lynne Gornall

Senior learning project leader and intructional designer

Lynne has been working in the field of learning and development since 2013, initially with the police and then with one of the largest automotive companies in the world. She has a passion for animal health and brings a wealth of knowledge and experience of the full learning cycle and managing complex learning projects, as well as being skilled in the use of many authoring tools.

INTERESTING FACT : Lynne discovered a previously unknown talent for coloured-pencil drawing during the COVID-19 lockdown, and now spends her free time creating animal and human portraits.

David Page

Development team leader

David is a digital creative from the 80’s. He loves everything related to design, innovation, mobile marketing and he feels a true devotion for Motion Design. He’s been working in the communication field for more than 10 years and built his strong experience in well known and awarded agencies, such as Australie, Wunderman and UserADgent participating in international projects with millions of views.

INTERESTING FACT : David’s little weakness is hacking Storyline!

Joanna Kurpiewska

Senior e-learning developer

After writing and illustrating her own book, aged just 9 years old, Joanna knew from a young age that she had a creative and artistic flair! She has worked with most of the successful e-learning companies across the UK and has been sharing her creativeness by building content at Wolf since July 2017. Joanna is a proud winner of the silver award for Learning developer of the year 2018.

INTERESTING FACT : If Joanna wasn’t e-learning developer she would breed Kromfohrländer dogs.

Miruna Basaraba

Graphic designer

With a background in visual arts and a passion for animal health, Miruna joined Wolf to help bring to life all the daring ideas of our instructional designers. She is a graphic designer with experience in the e-learning industry, and her focus is on improving the learning experience for users by integrating new creative solutions and technology in the mix..

INTERESTING FACT : Miruna is a movie geek, and she loves spotting movie references in her daily life. Her favorite phrase is “This reminds me of a movie”, so chances are she will use it in every conversation.

Damian summersall

Learning experience developer apprentice

Damian is a self-taught creative, previously coming from an internal IT support role. He’s passionate about technology, creativity, psychology, learning, animals, and finding solutions for people, all of which drew him to Wolf.

INTERESTING FACT : Damian is fascinated by different languages and cultures; he’s self-taught in Japanese and has previously dabbled in elementary Swedish, Korean, French, and Italian.

Matthieu Cabanius

Leader – consultant en solutions de formation

Matthieu nous a rejoint pour prendre en charge le développement commercial de l’agence. Fort d’une expérience de 14 années en Santé Animale au contact des vétérinaires praticiens, d’abord en tant que Délégué Vétérinaire puis Directeur Régional, Matthieu sera votre premier contact pour définir vos projets, préciser vos objectifs pédagogiques et vous accompagner dans la définition de la solution la plus adaptée à vos besoins.

À SAVOIR : Sa devise : « Prendre du plaisir au travail ! » Alors n’hésitez pas à le contacter pour réveiller vos formations en Santé Animale !

GRÉGORY CASSELEUX, DVM

Docteur vétérinaire – CEO

Un mot pour résumer Grégory : la passion… La passion pour les équipes (‘’La meute », comme il aime les appeler), les clients et leurs marques, les projets, les produits, les nouvelles technologies et surtout la manière dont la formation peut être un levier de performance.

À SAVOIR : Grégory a démarré sa carrière professionnelle au contact des éleveurs de chiens et de chats et reste très attaché à ce monde de… passionnés !

Damian summersall

Apprenti développeur d’expérience d’apprentissage

Damian est un créatif autodidacte, qui occupait auparavant un poste de support informatique interne. Il est passionné par la technologie, la créativité, la psychologie, l’apprentissage, les animaux et la recherche de solutions pour les gens, autant de sujets qui l’ont attiré chez Wolf.

À SAVOIR : Damian est fasciné par les différentes langues et cultures ; il a appris le japonais en autodidacte et a aussi des notions en suédois, coréen, français et italien.

Miruna Basaraba

Graphiste

Avec une formation en arts visuels et une passion pour la santé animale, Miruna a rejoint Wolf pour aider à donner vie à toutes les idées audacieuses de nos concepteurs pédagogiques. Graphiste expérimentée dans le secteur de l’apprentissage en ligne, elle s’attache à améliorer l’expérience d’apprentissage des utilisateurs en intégrant de nouvelles solutions créatives et technologiques.

À SAVOIR : Miruna est une passionnée de cinéma, et elle adore relever des références à des films dans sa vie quotidienne. Sa phrase préférée : “Ça me rappelle un film”. Il y a de fortes chances qu’elle l’utilise dans toutes les conversations.

Joanna Kurpiewska

Développeur e-learning sénior

Après avoir écrit et illustré son propre livre à l’âge de 9 ans, Joanna a su dès son plus jeune âge qu’elle avait un flair créatif et artistique ! Elle a travaillé avec la plupart des grandes agences de e-learning au Royaume-Uni et partage désormais sa créativité avec les équipes de Wolf et nos clients depuis juillet 2017. Joanna a remporté le prix « Silver Award » du meilleur développeur E-learning de l’année 2018 au Royaume-Uni.

À SAVOIR : Si Joanna n’était pas une développeuse e-learning, elle élèverait des chiens Kromfohrländer.

David Page

Chef d’équipe développement

David est passionné par le design, l’innovation et l’animation. Fort de 10 ans d’expérience en collaboration avec de grandes agences, telles que Australie, Wunderman et UserADgent, il apportera aussi bien son expertise en ergonomie que techniquement. C’est aussi un fin cuisinier!

À SAVOIR : Son pêché mignon, tordre Storyline!

Julie Turner

Chef de projet – ingénieur pédagogique

Julie a plus de 20 ans d’expérience dans l’ingénierie de formation dans les secteurs de la science et de la technologie, et a également une grande expérience dans la gestion de projet internationaux dans le domaine de la santé. Elle est titulaire d’un Master en ingénierie pédagogique et aime beaucoup accompagner les clients et leurs équipes pour créer les meilleures stratégies de formation possibles.

À SAVOIR : Julie possède un husky blanc appelé Farley et un chat appelé Kitty. Elle est bénévole au club canin local et, lorsqu’elle n’est pas en déplacement, elle aime tricoter et faire du crochet.

Lynne Gornall

Chef de projet – ingénieur pédagogique

Lynne a travaillé dans le domaine de l’ingénierie de formation pendant plus de huit ans, d’abord pour les compte de la police, puis pour un constructeur automobile mondialement connu. Elle est passionnée par la santé animale et apporte désormais ses connaissances et son expérience en ingénierie pédagogique et en gestion de projets complexes, en partageant ses compétences dans l’utilisation de nombreux outils de création de contenus pédagogiques.

À SAVOIR : Lynne s’est découvert un talent, jusqu’alors caché, pour le dessin au crayon de couleur pendant le confinement, et passe maintenant son temps libre à créer des portraits d’hommes, de femmes et d’animaux.

Guylène lefevre

Learning project officer

Issue d’une formation en journalisme, et diplômée d’un master en ingénierie des médias pour l’éducation, Guylene a travaillé pendant 8 ans dans des universités françaises, accompagnant les équipes pédagogiques dans l’usage et le développement des technologies pour l’enseignement. Elle aime découvrir de nouveaux sujets, mettre en forme ces connaissances et les transmettre à d’autres personnes.

À SAVOIR : Guylène est allergique aux chats, ce qui ne l’empêche pas de tout savoir sur le chat depuis qu’elle travaille chez Wolf.

Jonathan Dickens

Chef de projet – rédaction médicale

Jonathan est vétérinaire avec 5 ans d’expérience en clientèle canine. Après avoir apprécié son temps en clinique, Jonathan a décidé de passer à quelque chose de plus créatif tout en continuant à utiliser ses connaissances du secteur vétérinaire.

À SAVOIR : Jonathan adore cuisiner et peut être trouvé quelque soit la période de l’année dans son jardin près du barbecue… souvent sous un parapluie.

Charlotte Annone

Chef de projet – rédaction médicale

L’identité de Charlotte est de poser des questions inhabituelles. La double passion pour la technologie et la santé animale a amené Charlotte, vétérinaire, à venir débuter sa carrière chez Wolf. Son ambition est de bouleverser le secteur de la santé animale et de stimuler l’innovation. Pour elle, l’innovation est le courage de changer.

À SAVOIR : Charlotte est un agent double travaillant pour KATS, une organisation secrète qui vise à dominer le monde. Elle perfectionne secrètement ses compétences en montage vidéo pour lancer le prochain tsunami KATS sur le Web …

Charlotte Rodia, RVN

Chef de projet – rédaction médicale

Charlotte est assistante vétérinaire de formation. Elle a passé 11 ans au contact des animaux de compagnie, dans des contextes aussi variés que les petites cliniques mais également et les centres hospitaliers proposant une activité en référé. Charlotte a rejoint Wolf en janvier 2018, apportant avec elle sa grande expérience de l’industrie de la santé animale.

À SAVOIR : Charlotte est une fan des teckels et en possède deux à la maison : Minnie & Sweep.

Bénédicte Hivin

Chef de projet – rédaction médicale

Après une expérience de quelques années en clientèle canine, Bénédicte a passé une dizaine d’années comme vétérinaire conseil pour un site de E-commerce dans l’accompagnement digital des propriétaires d’animaux. Bénédicte a rejoint Wolf début 2022 en suivant son intuition que la communication et le partage de ses connaissances vétérinaires pouvaient contribuer à améliorer les relations entre l’humain et l’animal.

À SAVOIR : Bénédicte a un chat avec qui elle communique beaucoup, il n’est pas nécessaire de parler le même langage pour se comprendre. Tellement de choses passent par les émotions !

GRÉGORY CASSELEUX, DVM

Director

A word to summarise Grégory: passion … Passion for the team (“The pack”, as he likes to call them), the customers and their brands, the projects, the products, new technologies and especially the way in “which learning can be a performance lever. 

INTERESTING FACT: Grégory started his professional career as a Veterinarian in contact with dog and cat breeders. Today he remains very close to his passion in the world of animal health.