Animal health & nutrition: boost your sales with interactive sales training

these are the main concerns of marketing directors who work every day to enhance animal health. To address these concerns, many are looking for alternative training solutions. Their goal? Give salespeople tools to help them better understand products and their benefits so they can make an appropriate sales pitch. But one question remains: how can […]

Supporting veterinary clinics to accelerate the adoption of an innovative solution

First of all, what’s the PHOVIA® solution? “It’s a unique combination of a chromophore gel and an LED lamp”, explains Ingrid Morize, Marketing and Technical Director at Vetoquinol. “PHOVIA® stimulates the skin’s regeneration mechanisms, complementing traditional treatments such as antibiotics, to reduce their duration of use”. The solution’s potential for healthcare quickly convinced veterinarians. The […]

Five common misconceptions about innovation in animal health

Myth no. 1: An innovative product has not had time to prove itself. Bénédicte Hivin –- “First and foremost, it’s important to remember that all medicines and vaccines are required to have a marketing authorisation (MA). Scientific studies were carried out as a necessity before the product was launched. For medical devices, an MA is […]