Animal health & nutrition: boost your sales with interactive sales training

these are the main concerns of marketing directors who work every day to enhance animal health. To address these concerns, many are looking for alternative training solutions. Their goal? Give salespeople tools to help them better understand products and their benefits so they can make an appropriate sales pitch. But one question remains: how can […]

Royal Canin: when training contributes to a change in sales strategy

The company complemented its transactional sales actions with its breeding partners, where the role of salespeople as advisors is limited, by implementing a consultative approach where salespeople adopt a stance centred on the customer and their needs. To manage this change with complete peace of mind, the group supported its sales force with an innovative […]