Soft Skills in Animal Health: Learning Differently to Communicate Better

Soft Skills: An Essential Pillar of Animal Health Training Empathy, active listening, clear communication, and the ability to manage emotions or conflict, these non-technical skills, or soft skills, are now central to the work of veterinarians, vet nurses, vet receptionists, and sales representatives. They directly influence client relationships, care quality, job satisfaction, and even the […]

Communication: The Underrated Driver of Performance in Animal Health

Reading time : 6 mins In a field where every word can either strengthen or weaken trust — between a vet and a pet owner, a vet and a farmer, or a vet and a pharmaceutical representative — communication is far more than a “soft skill.” It’s a performance lever, a loyalty builder, and the […]

Unlock Greater Learning Impact: Why Blended Learning Delivers the Best of Both Worlds

Reading time : 7min Also known as hybrid learning, it’s a flexible approach that combines the best of both worlds: online learning tools and resources from the digital world, along with face-to-face interaction and traditional classroom methods from the real world. In simple terms, it blends online, self-directed learning with in-person sessions guided by a […]

From Learning Design to Real-World Impact in Animal Health: Why Deployment is Everything

Reading time : 5min Getting technical for deployment of Learning A successful deployment strategy isn’t just about pressing “publish” on a platform. You need to consider how your learning experience will be accessible, visible, and rolled out across your organisation. This starts with technical readiness: Is your Learning Management System (LMS) suitable? Have you considered […]

Adoption of innovation: Vetoquinol’s support strategy

Animal health & nutrition: boost your sales with interactive sales training

these are the main concerns of marketing directors who work every day to enhance animal health. To address these concerns, many are looking for alternative training solutions. Their goal? Give salespeople tools to help them better understand products and their benefits so they can make an appropriate sales pitch. But one question remains: how can […]

Branding VS Learning: strategic duel or complementary duo for a product launch?

In the animal health sector, where products and services are technical, training is crucial if sales staff are to sell them effectively and customers are to use them correctly. How can these two strategies be reconciled? At what stages should branding be favoured and when should the focus be placed on learning? Schirine Amin, veterinarian […]

Five common misconceptions about innovation in animal health

Myth no. 1: An innovative product has not had time to prove itself. Bénédicte Hivin –- “First and foremost, it’s important to remember that all medicines and vaccines are required to have a marketing authorisation (MA). Scientific studies were carried out as a necessity before the product was launched. For medical devices, an MA is […]